Market Express vs Amazon Programs
Platform fee comparison at $500,000 annual GMV
Fee category count shown in parentheses (3 vs 12-18)
$100K$2M
Total Annual Platform Fees
Market Express
3 FEES$61,500
12.3% effective rate
Annual Membership$24,000
Commission (>$125K)$37,500
Storage (quota incl.)$0
No seasonal multipliers
Pass-through: CC Processing, Shipping
Amazon FBA
12 FEES$303,990
60.8% effective rate
3.1x storage Q4
+$242,490 vs ME
(79.8% more expensive)
Amazon Accelerator
18 FEES$363,990
72.8% effective rate
3.1x storage Q4
+$302,490 vs ME
(83.1% more expensive)
$1M+ revenue, invite-only, grant brand acquisition rights
Amazon Global Selling
14 FEES$455,985
91.2% effective rate
3.1x storage per marketplace
+$394,485 vs ME
(86.5% more expensive)
Amazon AWD
18 FEES$312,640
62.5% effective rate
5.0x storage Q4 (worst)
+$251,140 vs ME
(80.3% more expensive)
Amazon AGL
16 FEES$343,990
68.8% effective rate
3.1x storage Q4
+$282,490 vs ME
(82.1% more expensive)
Amazon MCF
17 FEES$348,559
69.7% effective rate
3.1x storage + 3.5% fulfillment Q4
+$287,059 vs ME
(82.4% more expensive)
Amazon SFP
3 FEES$315,480
63.1% effective rate
+$253,980 vs ME
(80.5% more expensive)
US warehouse required (impractical for foreign sellers)
$242,490
Annual Savings vs Amazon FBA
$302,490
Annual Savings vs Accelerator
3 vs 12-18
Fee Categories
Assumptions: 15% referral rate (most categories), $25 average order, 2 units/order, 5% return rate, 100 cu ft storage per $100K GMV. Annual view weights Q4 peak at 25% of year. AWD shows 5.0x storage multiplier. Market Express uses 2-year commitment rate ($24K/yr). Pass-through costs (CC processing, shipping) not included in platform fee comparison - these exist regardless of platform choice. Foreign seller duty optimization (40-60% savings) not shown.