Market Express vs eBay
A curated marketplace for manufacturers vs. an auction-style platform for everyone.
The Fundamental Difference
eBay started as person-to-person auctions and still caters heavily to individual sellers, used goods, and collectibles. Market Express is built for manufacturers and brands selling new products — with vetting, fulfillment, and US market entry services that eBay simply doesn't offer.
Feature
Market Express
eBay
Target Seller
Manufacturers & brands
Anyone: individuals to businesses
Vendor Vetting
All vendors vetted, no resellers
Anyone can sell anything
Final Value / Commission Fees
10%above $125K GMV only
12.9-15%+ $0.30 per order
Annual Platform Fee
$24,0002-year commitment$30K for 1-year
$0-360Store subscription optional
Fulfillment Services
Full warehouse + pick/pack/ship
Self-fulfill or third-party
Import Duty Optimization
40-60% savings via transfer pricing
No support
US Entity Formation
Nevada LLC included
Not offered
Buyer Protection Policy
Vetted vendors reduce disputes
Heavy buyer bias, seller risk
Counterfeit/Quality Risk
Low — vetted manufacturers only
High — open platform
Vendor Support
Dedicated humans, 8AM-6PM PST
Limited, automated
Market Express is Best For:
- Manufacturers selling new products
- Brands wanting quality marketplace positioning
- International vendors needing US market entry
- Sellers wanting integrated fulfillment
- B2B or wholesale-oriented businesses
eBay May Be Better For:
- Individual sellers and hobbyists
- Used goods, collectibles, vintage items
- Auction-style sales
- Low-volume occasional sellers
- Self-fulfillment capable businesses
Cost Comparison: $300,000 Annual Sales
Market Express
Annual Membership (2-year):$24,000
GMV Fee (10% on $180K above floor):$18,000
Fulfillment:Included
Total Cost:$42,000
Effective rate: 14%
eBay
Store Subscription (Anchor):$360
Final Value Fee (~13%):$39,000
Per-order Fee ($0.30 × 3,000):$900
Third-party Fulfillment (est.):$15,000
Total Cost:$55,260
Effective rate: 18.4%
Save $13,260/yearwith Market Express at $300K GMV
* Comparison does not include import duty savings for international vendors, which can add $30,000+ in savings.
Ready to Compare Your Numbers?
Use our calculator to see exactly how much you could save with Market Express based on your specific products, volume, and country of origin.