Market Express vs Amazon Accelerator

Interactive fee comparison for marketplace sellers. Adjust the sliders to see your costs.

What is Amazon Accelerator?

Amazon Accelerator is an invite-only private-label program requiring $1M+ annual revenue. Participants manufacture products for Amazon's house brands, commit to Amazon exclusivity, 5% mandatory ad spend, and grant Amazon acquisition rights over their brand. This is not standard FBA — it's a partnership that trades brand independence for distribution.

Adjust Your Scenario

$500,000
China: 25-30% | Korea: 2.5% | EU: 3-8%

Market Express

marketexpress.us
Annual Membership$24,000
Included GMV$125,000
Commission (10% above $125K)$37,500
Total Cost$61,500
Effective Rate12.3%
Duty Savings (Transfer Pricing)-$62,500
Net Cost After Savings-$1,000
Net Effective Rate-0.2%

What You Keep

  • Full brand ownership
  • Customer data and relationships
  • Multi-channel sales freedom
  • No acquisition clauses
  • Set your own fulfillment policies

Amazon Accelerator

Private Label Program
NOT ELIGIBLE
Requires $1,000,000+ annual revenue
Your sales: $500,000 (need $500,000 more)
Referral Fee (15%)$75,000
Accelerator Premium (7%)$35,000
FBA Fees (~15%)$75,000
Required Advertising (5%)$25,000
Total Cost$210,000
Effective Rate42.0%

What You Surrender

  • Brand exclusivity to Amazon
  • Amazon acquisition rights over brand
  • Customer relationships (Amazon owns)
  • Pricing control
  • Freedom to sell elsewhere

Annual Savings with Market Express

Direct Fee Savings
$148,500
70.7% less than Accelerator
Duty Savings (Transfer Pricing)
$62,500
50% reduction via US LLC structure
Total Advantage
$211,000
Keep in your pocket

Feature Comparison

FeatureMarket ExpressAmazon Accelerator
Minimum RevenueNone$1,000,000/year
Effective Fee Rate3-10%42%+
Brand Ownership100% YoursAmazon Acquisition Rights
Channel ExclusivitySell AnywhereAmazon Only
Customer DataYou Own ItAmazon Owns It
Required Ad SpendNone5% Minimum
Duty Optimization40-60% SavingsNot Available
US Market Entry SupportFull ServiceDIY
Human Support8AM-6PM PSTAI + Escalation
Marketplace TrafficGrowing300M+ Customers

Ready to Keep Your Brand and Your Margins?

Market Express delivers the fulfillment infrastructure and US market entry support without the strings attached. Talk to our team about your specific situation.

Full Savings CalculatorTalk to Sales

Compare Market Express to other platforms:

vs Amazon FBA vs eBay vs Etsy

Market Express: $24,000/year (2-year commitment) or $30,000/year (1-year) + 10% commission above $125K GMV

Amazon Accelerator: 15% referral + 7% premium + 15% FBA + 5% required advertising

Calculations use the 2-year commitment price. Actual fees vary by product category and fulfillment details.